Eric Rojas, Chicago Real Estate Broker

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Thursday, April 09, 2009

Direct Mailing

It hurts when you see three other for sale signs go up on the same building that you've been sending direct mail to... for two years. And you live right around the corner. It hurts. You know what I'm talking about 4927 N Damen.

And the three signs look tacky. You might want to change your rules on displaying for sale signs.

2 comments:

Anonymous said...

There was a time when I'd have said direct mail for a Realtor doesn't work. I want a recommendation from someone I know - because you are dealing with the most money people spend on one item. Having said that, I chose my last Realtor based on his direct mailing and a host of interactions I had in the months before I decided to put my condo on the market. My advice on direct mailing: don't just send out the information on your business card nor things you've sold in the neighborhood. Tell them something they couldn't find out without a little research.

Eric Rojas said...

This is a great comment. Hopefully, readers will get an insight (and laugh) from my pain! I pass the building every day and it's a reminder to keep at it.

I'd rather not spend the money on mailing and "waste" the paper. That said, I've come to the conclusion that property marketing and business marketing would feel incomplete without letting the neighborhood know about listings or other information by snail mail.

I like your point about providing unique information. My hope is the my mailings remind folks that I'm committed to marketing properties and encourages them to visit the blog.