Sunday, November 04, 2007
Sunday Open Houses in Chicago
If you haven’t noticed already, there are A-LOT of open house in Chicago… particularly on Sundays. Tomorrow, in fact, I’ll take my clients to various showing appointments, including open houses throughout the day. They have limited time and the open houses give us the opportunity and flexibility to view as many places as possible. (BTW, if you have a kick-butt three bedroom town home with garage parking for sale, shoot me an email).
Sellers… as a marketing tool, the open house is great because it allows Realtors to easily schedule weekend showings of your property.
There are safety concerns to open houses and arguments to their effectiveness in selling homes. But, both these issues can be addressed. As in anything you do safety precautions can be taken in open house situations. And as for selling the home, the open house is a way to get showings… period. The have to be conducted with good advance advertising and professionalism at the “point of sale”.
Chicago… how do you feel about open houses? Have you ever walked by one during the house hunt and eventually bought the home? In my experience, consumers look for open houses to visit with the intent of making a purchase if it’s the “one”. On our first place, my wife and I walked into an open house for a new development in the neighborhood we targeted… and eventually bought the first unit in the building.
For a targeted list of Open Houses every weekend, just email me or call. Stop squinting at the newspaper! I'll be nice and set you up. I promise it's much easier on you.